Customer · Traverse City
Appearance Unlimited
Autobody, detailing, and classic restoration since 1993. Their line: they restore more than vehicles. Portwright runs the public face around that shop — the site, the weekly social, the promotions, the ads, and the merch — at whatever volume they want.
As little or as much as they prefer
One bench. Social, marketing, advertisements, promotions, merchandise, and the digital storefront. Portwright can take the whole front of the shop, or only the piece they want touched this month. They set the activity. The rest stays quiet.
Social
The weekly posts, in the shop’s voice, on the channels they actually use.
Marketing
The story of the work: collision, paint, classics, and the reason to call.
Ads
Short spots. A line, a picture, a place to start the next job.
Promotions
A dated offer when they want one. Not a coupon that never ends.
Merchandise
Designs that already exist as product, not a mood board.
The storefront
appearance-unlimited.com — the site a customer can actually use.
Merchandise, online now
Designs already on the rack
Carbureted and Uncivilized
Shop poster. The car, the box, and the two of them. On the line as a design, not a sketch.
Ice & Stone
Limited crossover. Jimmer and Michael, Traverse City, the dog in the middle. Live on their merch page.
Ads and the weekly line
Spots in rotation
Weekly social is part of the account: updates, promotions, and ads, cut to the shop. These three are live pieces from that line.
Ran when parked
The Mustang in the dumpster, then the inquiry form. Regret, then a place to start.
Cash App me, bro
Michael, pointing at the site. Repair or restore — start it there.
Panel gaps
A three-second spot. The joke is the gap. The shop is the fix.